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5 Top Considerations for Planning a Successful Tradeshow

Date of Post: Dec 26, 2013

If you're involved in a business or trade association considering a trade show, you have a lot of planning to do. From choosing a location and floor layout and developing a good mix of show events, there is no denying there is a considerable amount of work involved.

To help make your event a hit, we asked Ron Kelly, Vice President of Sales for Ridge NAPA Auto Parts for his top five tips for planning a trade show. Ridge NAPA Auto Parts holds its annual trade show in Silver Creek Event Center at Four Winds Casino New Buffalo, where it draws over 1,500 attendees to see the latest and greatest in automotive parts and accessories.
Here are Ron's top five considerations for choosing an event venue:

Venue - Does it meet the requirements for all of the space you will need? Will you need separate meeting/event areas or just one room? Does the venue have all of the technology you will need for your event such as A/V equipment, Wi-Fi, etc.?

Contact Person/staff - Is the contact at the venue flexible and responsive with getting back to your questions and requests? Is the contact attentive and willing to help by providing suggestions and going the extra mile to make sure your event is a success?

Attractions – In addition to the event itself, does the venue offer great dining options and unique entertainment attractions? Your attendees will be looking for places to visit outside of the event, so consider a location that offers these attractions on site or within easy traveling distance.

Location – One of the most important factors for the event is its location. Considering where your guests and/or attendees are coming from, choosing a location that is easily accessible makes it more likely you will have a good turnout.

Added Value - Does the event center offer added value for the host or event organizers, such as discounted hotel rooms, re-booking incentives, etc.? While it's not a deal breaker, those little extra touches can go a long way for customer loyalty.

Four Winds Casino New Buffalo has hosted a variety of trade shows for many industries—and with the help of our Sales staff, our clients are able to plan and execute extremely successful events. With over 17,000 square feet of space, no event is too large. If you're looking for the perfect venue to host your next meeting, convention or trade show, make sure to check out our meeting facilities in New Buffalo, Michigan or contact our Sales team now!

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